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In the world we living now, is loyalty a highly praised virtue? Or it just shows plain foolishness? We suppose that life with virtues will lead us to happiness and happiness is what we, every human, ultimately pursue for. However, loyalty, often times, is not rewarding although it is highly praised by the "saints". Let me illustrate a few example:
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Lebron James shows no loyalty at all. The Cleveland Cavaliers did everything they could to retain him but ended up setting records of losing 26 straight games. But he did show reasoning and intellect while making the Decision, making the best choice for himself.
Yet to see how loyalty mistreats players like Dirk Notwizki and Steve Nash. Yes they are white but when the time for decision making comes, they are more emotional and less reasoning than the black (Carmelo Anthony and Lebron James).
Enough for the NBA stories. How about some examples that are happening in our life? Such as brand loyalty? I will show how loyalty plays tricks in our mind and often misguides us from enjoying a better life.
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So does loyalty serve us good? Being loyal to Toyota is a good thing for Toyota's profits. And bear in mind, it is ONLY good for Toyota but NOT you. When competitors offer better products with lower price, we refuse to being reasonable and intellectual and make our decision based on emotion and past-ol-good-experience. As the result - we are paying more for less, and forfeit the "could have"/ "would have" enjoyment brought by the new competitors.
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So what is the purpose of having democracy when loyalty plays a more important role in deciding the country's leader/policy? Why don't we just have our monarchy system where the King and Queen live happily together in their pretty castle and we will be loyal for the emperor forever (as long as he doesn't abuse us)?
So back answering the question: Is loyalty a virtue? My answer is HELL NO because of the following arguments:
- A virtue is a moral excellence in a person.
- We practice a moral excellence because by practicing it, we believe we will achieve happiness.
- Loyalty benefits only the loyalty-receiver, but not the loyalty-offeror.
- Loyalty does not bring happiness to someone who practice it (the loyalty-offeror).
- Hence, loyalty is not a virtue!!
So what makes us loyal? The rewards (often time in monetary form) given by the loyalty-receiver. Thus, loyalty can be bought with a price! You may ask what's the price for a loyalty. Remember the loyalty card given by Starbuck? A free coffee for every 10 coffee bought is what Starbuck paying to get a loyal customer!
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We are just human. If you want loyalty, get a dog........ and feed it!